Inspiration
Education
Connection
Attitude
With the content on our platform, we focus on creative talents of African origin in contemporary fashion and connect them with socially relevant topics. By doing so, we create a visual business card that offers increased visibility, promotes talent, stimulates economic incentives, and opens dialogue between the creative industry, culture, education, and politics. We expand the Eurocentric perspective through new narratives and break away from stereotypes. Through cultural appreciation, we build bridges and support fashion brands that are aware of their social responsibility. By bringing together creative talents and brands, we create new opportunities and networks, supporting a sustainable and fair fashion ecosystem.
Breaking Stereotypes Changing Narratives
Our Offer
We offer a network of international creatives and create access.
APYA is available for individual and in-process consulting.
Scouting / Inspiration /
Education / Networking
Lectures / Panel Talks /
Seminars / Workshops
We curate campaigns
and events
We create projects
with an interdisciplinary mindset
Project
partnership or
sponsorship
Whether community building, culture marketing or awareness. Our platform specifically targets institutions and companies that advocate for diversity, representation, and social responsibility.
Participation
as an intrinsically
motivated person
Be part of the movement! We are curious to know your work, pitch or submit your lookbook, editorial or story.
Our founder
Beatrace Angut Lorika Oola founded the creative agency APYA Productions in 2012 and launched the pioneering platform Africa Fashion Day Berlin (AFDB) in January 2013. AFDB was relaunched in 2016 under the name Fashion Africa Now – from one idea, a visual business card for designers of African origin was created. Her passion for contemporary fashion, the difficult access for BIPOC to the international fashion industry as well as the lack of coverage and the need for self-determined visualisation of the African fashion movement, which is pushing into new creative areas, prompted her to found this platform. The platform permanently creates space for Afrocentric/Afrodiasporic artistic perspectives within the network and develops its own formats that bring new publics together.
