Ife’s closet gives women a combination of classic silhouettes, West African influenced prints and a dash of vintage inspiration, all of which are the designers’ personal loves. The clothes are made to be practical and fit into their daily lives; not fussy but still beautiful, elegant and never out of style. The collection features clothes made in London and shoes produced in Morocco. Their store is also based in London but shipping is available for many parts of Africa.
Family is the core of this brand since it was created by two sisters, Titi and Tinuke who were both entering a stage in their life where they were conflicted by who they once were and who they are becoming. Since one of them was a new mother at the time, they had found a love for more functional minimalist style which was practical for their new life. Their Nigerian Origins inspired the Ankara prints on their collection since this was a staple for many women in their family.