Fashion Africa Now is a media brand for contemporary creative Africa. Celebrating creativity, culture, identity and featuring the names and faces behind it. We are establishing a network that connects the creative scene in Africa and Europe. The vibe is confident, fresh, intriguing, inspirational and fashionable.

new narratives


Fashion Africa Now is a global, informal, unique media brand presenting and introducing curated content from an African and Diasporic perspective. We empower, provide space, knowledge, visibility and celebrate the creative industry collaborators. For us it is important to have a dialogue about the global African aesthetic.

Events and Exhibitions

Fashion Africa Now collaborates internationally with creative industry collaborators or cultural institutions to curate talks, exhibitions, Pop Ups, trade shows and events. We have partnered with Museum am Rothenbaum Hamburg, Museum Rietberg Zurich, Kunsthalle Baden-Baden, Goethe Zentrum Kampala, 32º East I Ugandan Arts trust, Goethe Institut Kigali, Social Media Week Hamburg and Lagos and Museum of Decorative Arts Berlin.

In May 2018 we co-hosted our first exhibition APPEAR a space for cultural exposure and abstract thoughts. It featured artist from Hamburg, Vienna, Johannesburg and Kampala.

what we do

We are breaking stereotypes, changing perspectives and the narrative. We offer consultancy services, curation, content creation, creative workshops, event, photo and video production, for institutions and the fashion industry. Our aim is to target into markets in the creative economy in Africa and shine a spotlight on ingenuity and creativity. We stand for participation, inclusion, representation and we support vocalising marginalised narratives with creative solutions.

our story

Our founder Beatrace Angut Oola founded the creative agency APYA Productions in 2012 and launched the pioneering platform Africa Fashion Day Berlin (AFDB) in January 2013. AFDB was relaunched in 2016 as Fashion Africa Now – staying true to its predecessor’s fashion roots, but also branching out into new creative fields. Her passion for contemporary fashion, the difficult access to the fashion industry in Africa and Diaspora as well the lack of coverage led her to found this platform. The platform permanently creates space for afrocentric artistic perspectives from within the collective and develops its own formats that bring new public spheres together.

Become A Fashion Africa Now Friend

We thank you for your care and support. Join our community and become a friend. Your walking with us is our greatest support! If you have the means in this time of turbulence, maybe you would like to become a Fashion Africa Now friend with benefits? With only 3,00 €/ per month (36,00€/ per year) you can support our work in an accompanying, steady way! If you want to become best friend for life, support us with 6,00€/ per month (72,00€ per year). 

As a Fashion Africa Now friend you support the work of the independent media brand Fashion Africa Now – a curated, educational, cultural information platform driving critical, political, aesthetic and social discourses about fashion, fashion Made In Africa and its Diaspora. Since 2012, F.A.N (Formerly Africa Fashion Day Berlin 2012- 2016) has, continuously and with insufficient financial support, established a self-determined space that is constantly becoming and always endangered due to structural and financial restraints. In addition to developing a strong community built on mutual support, we have realized exhibitions, Pop Up events, fashion installations, film screenings, lectures, talks, and more – on matters and questions urgent to us and you.


You will make new friends: F.A.N friends!  Become a part of our community!

  • Enjoy free access to the F.A.N. podcast on all streaming platforms, enjoy early access on Patreon 
  • Enjoy lookbooks about designers in Africa and its Diaspora 
  • Enjoy Made In Africa Styles 

Register now on Patreon and become a F.A.N friend:


Enjoy Fashion trips to Fashion Africa Cities and events in town (Exhibitions, Pop Ups, Performances etc.) 

  • We will organise special guided tours for you and your F.A.N friends
  • Designers we work with closely will welcome you to their studios
  • Get access to collection offers of limited editions by designers 
  • and many more throughout another exciting year

Sounds good? Send us a mail to, so that we can keep you posted on upcoming fashion trips. 


• You would like to share your expertise and become a coach for young emerging designers in Fashion Africa Cities. 

Your Interested? Send us a mail to, with your contact details and profession. Please note, you should be fluent in english or french. 

All this good work needs support – your support. You can help in many different ways and it starts by becoming part of our journey. It starts by becoming a F.A.N friend! Join today and support the good work! You know it, make a difference and support change, we can’t do it without you!