Fashion Africa Now is a media brand for contemporary creative Africa. Celebrating African creativity, identity and featuring the names and faces behind it. We are establishing a network that connects the creative scene in Africa and Europe. The vibe is confidential, fresh, intriguing, inspirational and fashionable.

new narratives

Digital

Fashion Africa Now is a global, informal, unique media brand presenting and introducing curated content from an African and Diasporic perspective. We connect the creative scene in Africa and Europe and celebrate the designers, stylists, visual artists and musicians of African heritage.

Events and Exhibitions

Fashion Africa Now collaborates internationally with cultural institutions and the creative industry to curate talks, exhibitions, Pop Ups, trade shows and events. We have partnered with Museum am Rothenbaum Hamburg, Museum Rietberg Zurich, Kunsthalle Baden-Baden, Goethe Zentrum Kampala, 32º East I Ugandan Arts trust, Goethe Institut Kigali, Social Media Week Hamburg and Lagos and Museum of Decorative Arts Berlin.

In May 2018 we co-hosted our first exhibition APPEAR a space for cultural exposure and abstract thoughts. It featured artist from Hamburg, Vienna, Johannesburg and Kampala.

What we do

We offer consultancy services, research, strategy and content creation, creative workshops, event productions, as well as photo and video production, with a focus into target markets in the African Fashion industry. Our aim is to shine a spotlight on ingenuity and creativity.

our story

Our founder Beatrace Angut Oola founded the creative agency APYA Productions in 2012 and launched the pioneering platform Africa Fashion Day Berlin (AFDB) in January 2013. AFDB was relaunched in 2016 as Fashion Africa Now – staying true to its predecessor’s fashion roots, but also branching out into new creative fields. Her passion for contemporary fashion, the difficult access to the fashion industry in Africa and Diaspora as well the lack of coverage led her to found this platform. The platform permanently creates space for afrocentric artistic perspectives from within the collective and develops its own formats that bring new public spheres together.